AROOBA NASIM

Hi, I'm Arooba.

I'm a Product Designer with a background in digital marketing, e-commerce, and user experience. My passion for design grew from seeing how small usability challenges could create meaningful barriers for real people, inspiring me to create experiences that put people first.

I believe great design becomes invisible. When products are intuitive and accessible, users stop thinking about the interface and start focusing on what truly matters.

My goal is to design experiences that remove friction, reduce cognitive effort, and help people interact with technology naturally and confidently.

See my projects →Resume

Skills

Research, design, marketing, and light engineering — hover a lane to see the toolkit.

The kit.

FigmaAdobe XDCanvaUnityMIT App InventorShopify CMSWordPressGoogle AnalyticsShopify AnalyticsMiro

Experience

Aug 2021 — Jan 2022

E-commerce Manager & Marketing Assistant

Village Vitamin Store — Mississauga, ON

  • Ran SEO-informed holiday campaigns and optimized landing pages, lifting email and ad click-through by 200%.
  • Reorganized site content and products using customer feedback and Shopify Analytics to simplify navigation.
  • Built a health-focused blog with keyword-led content strategy, growing traffic by 30%.
  • Resolved ~400 customer inquiries a month and turned recurring pain points into design fixes.

Oct 2022 — Present

Sales Associate

Homesense — Mississauga, ON

  • Support 20–30 customers a shift with personalized recommendations.
  • Grew loyalty program sign-ups by roughly 10% per shift.
  • Maintain displays that keep the in-store brand experience clear and shoppable.

Education

Graduated April 2025

University of Toronto Mississauga

Honours Bachelor of Arts, Digital Enterprise Management

GPA 3.71 · Dean's List 2023–2025. Coursework in UX design, digital marketing, e-business strategy, analytics, and product development.